Reporting period: Aug 12 – Sep 7, 2026
vs prior 28 days (Jul 15 – Aug 11)
Clicks
11834
▲ 15.0%
vs 10290 prior period
Impressions
328410
▲ 8.8%
vs 301700 prior period
CTR
3.60%
▲ 5.6%
vs 3.41%
Avg Position
14.2
▲ -10.1%
vs 15.8
Daily clicks & impressions
Executive summary
This period was strong. Organic clicks grew 15% month-over-month, driven by our refreshed /blog/seo-reporting-guide/ content (+41%) and a newly published FAQ section on /pricing/. Average position improved from 15.8 → 14.2 — the structured data markup we added in week 3 is showing up in SERP features. Worth watching: AI answer engines sent 930 sessions this period — 7.7% of the total, converting at 3.4% against 1.3% from organic search. Small volume, but the best-converting channel we have. Smashing Magazine's writeup is also still referring steady traffic a month on. Next steps: build topical cluster around 'agency seo reporting' to capture queries currently ranking 8–15.
What we delivered this period
No changelog entries logged for this period. Add entries to show them here.
What's working — top winning pages
Page
Clicks now
Clicks prior
Δ
/blog/seo-reporting-guide/
1240
880
+360
/pricing/
762
580
+182
/features/
984
850
+134
What needs attention — declining pages
Page
Clicks now
Clicks prior
Δ
/blog/old-keyword-research/
210
380
-170
/contact/
88
144
-56
Top queries driving traffic
Query
Clicks
Impressions
CTR
Avg Pos
seo reporting tool
812
9400
8.64%
3.1
google search console analytics
631
14200
4.44%
5.2
agency seo dashboard
544
7800
6.97%
4.8
search console white label reports
488
6300
7.75%
3.9
ctr optimization tips
390
11100
3.51%
8.4
Top landing pages
Page
Clicks
Impressions
CTR
Avg Pos
/blog/seo-reporting-guide/
1240
18600
6.67%
4.2
/features/
984
12300
8.00%
3.5
/pricing/
762
9800
7.78%
2.9
/blog/google-search-console-tips/
641
14100
4.54%
6.1
/
598
8400
7.12%
3.0
Where your visitors came from
Channel
Sessions
Share
Conversions
Search
7771
64.5%
101
AI answer engine
930
7.7%
32
Referral
745
6.2%
18
Social
419
3.5%
9
Direct
2180
18.1%
41
Sessions and conversions from Google Analytics. Users are not shown here because a
visitor who lands on two pages from the same channel would be counted twice.