Help & Documentation
Overview & Executive
Anomalies Snapshot
Statistical alarm that flags unusual click and impression days inside your reporting period.
SERP Volatility
Daily ranking-churn score across your portfolio — early warning for algorithm updates and SERP turbulence.
Traffic Trend
Daily clicks, impressions, CTR and average position over time with annotations and rollups.
Brand vs Non-Brand
Splits your top queries into brand and non-brand buckets so you can see where demand really comes from.
Insights & Scenarios Reference
Every auto-generated insight, alert and scenario the platform can produce — what triggers it, what it means, what to do.
Weekly Digest
An auto-generated 7-day briefing — traffic delta, top winner and loser page, breakout keyword, and your biggest quick wins for the week.
Performance
Top Queries
Your highest-traffic search queries ranked by clicks, with CTR and position context.
Top Pages
The URLs delivering the most organic traffic and how their CTR and position compare.
Content ROI Tiers
Classifies every page into Star, Workhorse, Sleeper, or Dead-weight based on traffic volume versus the prior period — your content portfolio at a glance.
Opportunities
CTR Opportunities
Queries where your CTR is below the expected curve for their position — easy click wins.
CTR Underperformers
Page-one queries underperforming vs your site's own CTR curve — rewrite titles/metas first.
Content Decay
Pages whose clicks are trending down period-over-period and need refresh attention.
New Keywords
Queries appearing in Search Console for the first time inside your selected window.
Long-tail Keywords
Multi-word queries with niche intent and lower competition you can capture quickly.
Questions Report
Question-style queries (who, what, why, how…) ideal for FAQ and explainer content.
Striking Distance
Queries ranking just outside the top of page one (positions ~8–20) — your fastest wins.
Cannibalization
Queries where multiple URLs of yours compete for the same intent and dilute each other.
Cannibalization Severity Index
Ranks every cannibalized query by severity and assigns a verdict — Merge, Re-target or Internal-link to winner.
Breakdowns
Device Breakdown
Mobile vs desktop vs tablet performance — clicks, CTR and position for each.
Country Breakdown
Where in the world your traffic is coming from, ranked by clicks and engagement.
CTR Curve
Your real click-through rate at each ranking position — a baseline for setting goals.
Rankings Distribution
How many of your queries sit on page 1, 2, 3+ — a portfolio view of visibility.
Search Intent Mix
Classifies every query by buyer-journey intent so you can see which funnel stages you actually rank for.
Comparison
Brand vs Non-brand Health
Trends brand vs non-brand clicks over time so non-brand decline can't hide behind a healthy headline number.
Year-over-Year Dashboard
Same period this year vs the same period last year, side by side.
Winners & Losers
Pages and queries with the biggest gains and biggest losses period-over-period.
Rising Pages
Pages whose clicks are accelerating versus the previous period — momentum to amplify.
Falling Pages
Pages losing the most clicks compared to the previous period — diagnose and rescue.
Structural
Site Section Contribution
How each top-level URL section (e.g. /blog, /products) contributes to total clicks.
Search Appearance Summary
Performance broken down by SERP feature (rich results, FAQ, video, etc.).
Raw Data Exports
All Queries Daily
Every query × day row in your selected window — the unfiltered source for deep dives.
All Pages Daily
Every page × day row in your window — the page-level companion to All Queries Daily.
Full GSC Data
The complete query × page × day grain — full Search Console fidelity for export.
PageSpeed
PageSpeed Overview
Latest mobile and desktop performance scores from Google PageSpeed Insights.
Core Web Vitals Distribution
How your URLs distribute across Good / Needs Improvement / Poor for each Core Web Vital.
PSI Opportunities
The Lighthouse audit findings (e.g. unused JavaScript) ranked by estimated savings — your prioritised performance backlog.
PSI Diagnostics
The 'why' behind a poor PageSpeed score — page weight, DOM size, TTFB, JS execution and other Lighthouse diagnostics rolled up across your URLs.
Third-party Impact
How much your visitors pay (in main-thread time and bytes) for every external vendor script — analytics, tag managers, chat widgets, embeds.
Worst Pages Leaderboard
A sortable leaderboard of your slowest pages with LCP, CLS, INP, TBT and PageSpeed score side-by-side, mobile vs desktop.
Slow + Popular Pages
Pages getting the most clicks AND scoring the worst on PageSpeed — every fix here moves the most users.
PageSpeed History
Trend of PageSpeed scores and Core Web Vitals over time so you can see progress.
Indexing & Crawl
Index Coverage
How many of your URLs are indexed vs excluded, with reasons grouped for triage.
Indexing Leak Detector
Excluded URLs that are still pulling impressions — the highest-leverage indexing fixes.
Crawl Efficiency
Where Googlebot is wasting its budget vs which money pages it has neglected.
Mobile-first Indexing Gaps
Pages earning clicks while still crawled as Desktop or flagged with mobile usability errors — your mobile-first indexing risk list.
Sitemaps Status
Submitted sitemaps, last fetch results, and how many URLs each sitemap discovered.
Crawl Stats
Googlebot crawl activity — requests per day, response codes, file types and host status.
Robots.txt Monitor
3-hourly snapshot of your robots.txt with change history, unified diffs, and a critical alert the moment crawlers are blocked.
Cross-signal
Revenue-Weighted PSI
Weight every URL's mobile PageSpeed score by its real click volume — the score your visitors actually experience.
Striking Distance × Slow Pages
Queries 11–20 whose landing page is also slow — one fix unlocks both ranking and UX upside.
CTR Opportunities × Web Vitals
Stops you over-attributing CTR drops to copy when the landing page experience is the real culprit.
Mobile Performance Drag
Where mobile-first indexing is actively penalising you — high-traffic URLs whose mobile PageSpeed is far worse than desktop.
URL Health Score
A 0–100 composite per URL combining performance, indexing, traffic and on-page basics — one number to watch per page.
Methodology
Statistical Layer
How Metricstab tells signal from noise — trend tests, anomaly detection and confidence intervals applied to your Search Console data.
Change Tracking & Impact
Change Events
The structured change log. Record every SEO, content and technical change with type, target page groups, owner and before/after so Metricstab can attribute traffic shifts to the work that caused them.
Testing & Experiments
SEO A/B Testing Engine
Before/after statistical analysis of your on-page changes using Welch's t-test and Mann-Whitney U.
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Indexing & Crawl

Mobile-first Indexing Gaps

Google’s mobile-first indexing means the mobile rendering of your pages is what Google crawls, evaluates and ranks. This report surfaces pages where that assumption breaks down: pages with explicit mobile usability errors, pages that are earning real clicks but are still being crawled as Desktop, and pages where the crawling agent is unknown. Left unresolved, these pages risk a ranking penalty or exclusion from the mobile-first index.

The four risk tiers

Mobile errors

Google’s URL Inspection API returned a non-passing mobile usability verdict (e.g. viewport not configured, content wider than screen, tap targets too close, text too small). Fix viewport, font-size and touch-target issues first — these are explicit quality signals.

Desktop-crawled (with traffic)

Googlebot last crawled this page as a Desktop agent even though it earns ≥5 clicks in the last 28 days. Under mobile-first indexing Google ranks on the mobile rendering — if it hasn’t crawled the mobile version, rankings may be based on stale or incomplete data.

Crawler unknown (with traffic)

The URL Inspection record has no crawling agent stored but the page earns real clicks. Re-run URL Inspection to confirm mobile-first status before assuming it is healthy.

Desktop-crawled (low traffic)

Still crawled as Desktop but earning fewer than 5 clicks. Lower priority, but signals an incomplete mobile-first migration. Monitor rather than fix urgently.

How we compute it

  1. We pull the latest URL Inspection records for your site from the Search Console API, reading the crawledAs field and the mobileUsabilityResult.verdict.
  2. We join those records to the 28-day GSC clicks and impressions for each URL.
  3. Each URL is assigned a tier using the logic above. Pages where Googlebot crawled as Smartphone and there are no mobile usability errors are excluded (healthy).
  4. Results are sorted by tier priority (Mobile errors first) then by clicks descending within each tier.

Summary tiles

  • Mobile errors — count of pages with an explicit mobile usability verdict failure.
  • Desktop-crawled with traffic — count of pages earning ≥5 clicks but last crawled as Desktop.
  • Clicks at risk — sum of 28-day clicks on all Mobile-error and Desktop-crawled-with-traffic pages. The economic exposure of the top two tiers.
  • Pages flagged — total pages across all four tiers.

Table columns

  • URL — links to the live page.
  • Risk tier — colour-coded badge.
  • Crawled as — the agent Googlebot last used: Smartphone, Desktop or unknown.
  • Mobile verdict — the URL Inspection mobile usability verdict: PASS, FAIL or blank.
  • Clicks / Impressions — 28-day GSC totals.
  • Recommended fix — a one-line action per tier.

What to do with it

  1. Fix Mobile errors first: open each URL in Google’s Mobile-Friendly Test to get the specific issues, then fix at the template level so all similar pages are corrected in one go.
  2. For Desktop-crawled with traffic: request a re-crawl via URL Inspection and verify the responsive rendering is correct. Check that there is no Vary header or user-agent-based redirect blocking Smartphone Googlebot.
  3. For Crawler unknown with traffic: submit via URL Inspection and re-check in 2–3 weeks.
  4. After fixes, re-run URL Inspection to confirm the verdict changes to PASS and crawledAs changes to Smartphone.

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