Overview & Executive

Anomalies Snapshot

Statistical alarm that flags unusual click and impression days inside your reporting period.

SERP Volatility

Daily ranking-churn score across your portfolio — early warning for algorithm updates and SERP turbulence.

Daily clicks, impressions, CTR and average position over time with annotations and rollups.

Brand vs Non-Brand

Splits your top queries into brand and non-brand buckets so you can see where demand really comes from.

Insights & Scenarios Reference

Every auto-generated insight, alert and scenario the platform can produce — what triggers it, what it means, what to do.

An auto-generated 7-day briefing — traffic delta, top winner and loser page, breakout keyword, and your biggest quick wins for the week.

Performance

Your highest-traffic search queries ranked by clicks, with CTR and position context.

The URLs delivering the most organic traffic and how their CTR and position compare.

Content ROI Tiers

Classifies every page into Star, Workhorse, Sleeper, or Dead-weight based on traffic volume versus the prior period — your content portfolio at a glance.

Opportunities

CTR Opportunities

Queries where your CTR is below the expected curve for their position — easy click wins.

CTR Underperformers

Page-one queries underperforming vs your site's own CTR curve — rewrite titles/metas first.

Pages whose clicks are trending down period-over-period and need refresh attention.

Queries appearing in Search Console for the first time inside your selected window.

Long-tail Keywords

Multi-word queries with niche intent and lower competition you can capture quickly.

Questions Report

Question-style queries (who, what, why, how…) ideal for FAQ and explainer content.

Striking Distance

Queries ranking just outside the top of page one (positions ~8–20) — your fastest wins.

Cannibalization

Queries where multiple URLs of yours compete for the same intent and dilute each other.

Cannibalization Severity Index

Ranks every cannibalized query by severity and assigns a verdict — Merge, Re-target or Internal-link to winner.

Breakdowns

Device Breakdown

Mobile vs desktop vs tablet performance — clicks, CTR and position for each.

Country Breakdown

Where in the world your traffic is coming from, ranked by clicks and engagement.

Your real click-through rate at each ranking position — a baseline for setting goals.

Rankings Distribution

How many of your queries sit on page 1, 2, 3+ — a portfolio view of visibility.

Search Intent Mix

Classifies every query by buyer-journey intent so you can see which funnel stages you actually rank for.

Comparison

Brand vs Non-brand Health

Trends brand vs non-brand clicks over time so non-brand decline can't hide behind a healthy headline number.

Year-over-Year Dashboard

Same period this year vs the same period last year, side by side.

Winners & Losers

Pages and queries with the biggest gains and biggest losses period-over-period.

Pages whose clicks are accelerating versus the previous period — momentum to amplify.

Pages losing the most clicks compared to the previous period — diagnose and rescue.

Structural

Site Section Contribution

How each top-level URL section (e.g. /blog, /products) contributes to total clicks.

Search Appearance Summary

Performance broken down by SERP feature (rich results, FAQ, video, etc.).

Raw Data Exports

All Queries Daily

Every query × day row in your selected window — the unfiltered source for deep dives.

All Pages Daily

Every page × day row in your window — the page-level companion to All Queries Daily.

The complete query × page × day grain — full Search Console fidelity for export.

PageSpeed

PageSpeed Overview

Latest mobile and desktop performance scores from Google PageSpeed Insights.

Core Web Vitals Distribution

How your URLs distribute across Good / Needs Improvement / Poor for each Core Web Vital.

PSI Opportunities

The Lighthouse audit findings (e.g. unused JavaScript) ranked by estimated savings — your prioritised performance backlog.

PSI Diagnostics

The 'why' behind a poor PageSpeed score — page weight, DOM size, TTFB, JS execution and other Lighthouse diagnostics rolled up across your URLs.

Third-party Impact

How much your visitors pay (in main-thread time and bytes) for every external vendor script — analytics, tag managers, chat widgets, embeds.

Worst Pages Leaderboard

A sortable leaderboard of your slowest pages with LCP, CLS, INP, TBT and PageSpeed score side-by-side, mobile vs desktop.

Slow + Popular Pages

Pages getting the most clicks AND scoring the worst on PageSpeed — every fix here moves the most users.

PageSpeed History

Trend of PageSpeed scores and Core Web Vitals over time so you can see progress.

Indexing & Crawl

How many of your URLs are indexed vs excluded, with reasons grouped for triage.

Indexing Leak Detector

Excluded URLs that are still pulling impressions — the highest-leverage indexing fixes.

Crawl Efficiency

Where Googlebot is wasting its budget vs which money pages it has neglected.

Mobile-first Indexing Gaps

Pages earning clicks while still crawled as Desktop or flagged with mobile usability errors — your mobile-first indexing risk list.

Sitemaps Status

Submitted sitemaps, last fetch results, and how many URLs each sitemap discovered.

Googlebot crawl activity — requests per day, response codes, file types and host status.

Robots.txt Monitor

3-hourly snapshot of your robots.txt with change history, unified diffs, and a critical alert the moment crawlers are blocked.

Cross-signal

Revenue-Weighted PSI

Weight every URL's mobile PageSpeed score by its real click volume — the score your visitors actually experience.

Striking Distance × Slow Pages

Queries 11–20 whose landing page is also slow — one fix unlocks both ranking and UX upside.

CTR Opportunities × Web Vitals

Stops you over-attributing CTR drops to copy when the landing page experience is the real culprit.

Mobile Performance Drag

Where mobile-first indexing is actively penalising you — high-traffic URLs whose mobile PageSpeed is far worse than desktop.

URL Health Score

A 0–100 composite per URL combining performance, indexing, traffic and on-page basics — one number to watch per page.

Methodology

Statistical Layer

How Metricstab tells signal from noise — trend tests, anomaly detection and confidence intervals applied to your Search Console data.

Change Tracking & Impact

The structured change log. Record every SEO, content and technical change with type, target page groups, owner and before/after so Metricstab can attribute traffic shifts to the work that caused them.

Testing & Experiments

SEO A/B Testing Engine

Before/after statistical analysis of your on-page changes using Welch's t-test and Mann-Whitney U.

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