Search + Analytics by Page
The bridge between Search Console and Google Analytics: for every landing page, your search clicks and impressions sit right beside the GA4 sessions, users and conversions that traffic produced. It answers "which pages bring search traffic that actually converts?" — something neither tool can show on its own.
What it measures
- Clicks / Impressions — from Search Console (web search).
- Sessions / Users — from GA4 for that landing page.
- Conversions — GA4 key events for that landing page (0 if none are configured).
How the join works
Search Console stores full URLs; GA4 stores landing-page paths. We normalize both to a canonical path (lowercase, no query string, no trailing slash) and join on it, so the same page lines up across both sources. Pages present in only one source still appear, with zeros on the missing side.
How to read it
- High clicks, low sessions — search interest that isn't landing (tracking gap, slow page, or redirect).
- High sessions, high conversions — your money pages. Protect their rankings.
- High sessions, zero conversions — traffic that doesn't convert; check intent match or set up GA4 key events.
Caveats
- Requires a connected GA4 property. If you just linked one, the 90-day import may still be running.
- GA4 reports in the property's timezone; Search Console is UTC-based — expect minor day-boundary skew.
Related reports
- Google Analytics Overview — GA4 landing pages on their own.
- LLM Traffic Pages — sessions from AI answer engines.