Predictive

Traffic Forecast

A 30-day projection of your site's daily search clicks, with an expected range around it. It learns your weekly rhythm and your trend from history, then plots where traffic is heading — and flags when the latest day falls outside the expected band.

What it shows

  • Forecast line — projected daily clicks for the next 30 days.
  • Expected range — a 95% band around the forecast; normal days land inside it.
  • Projected total — the sum of the next 30 days at a glance.

How it works

It's an additive model fit on up to 180 days of history: a weekly seasonal pattern (weekends usually differ from weekdays) plus a linear trend. The width of the expected range comes from how noisy your history has been. It's computed in pure Python on your own data — no third-party model, nothing leaves your account.

The "out of range" alert

When your most recent day's clicks fall below the expected band, the report shows a notice and we raise an Insight (also included in your email digest). It's an early warning for a ranking drop, a broken deploy, or a seasonality break — worth a look the same day.

Caveats

  • Needs at least 14 days of history; accuracy improves with more.
  • It can't see the future — algorithm updates, launches, or news spikes are unpredictable by design. The band is a guide, not a guarantee.
  • It's a site-level forecast (all clicks combined), not per-page.

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