Help & Documentation
Overview & Executive
Anomalies Snapshot
Statistical alarm that flags unusual click and impression days inside your reporting period.
SERP Volatility
Daily ranking-churn score across your portfolio — early warning for algorithm updates and SERP turbulence.
Traffic Trend
Daily clicks, impressions, CTR and average position over time with annotations and rollups.
Brand vs Non-Brand
Splits your top queries into brand and non-brand buckets so you can see where demand really comes from.
Insights & Scenarios Reference
Every auto-generated insight, alert and scenario the platform can produce — what triggers it, what it means, what to do.
Weekly Digest
An auto-generated 7-day briefing — traffic delta, top winner and loser page, breakout keyword, and your biggest quick wins for the week.
Performance
Top Queries
Your highest-traffic search queries ranked by clicks, with CTR and position context.
Top Pages
The URLs delivering the most organic traffic and how their CTR and position compare.
Content ROI Tiers
Classifies every page into Star, Workhorse, Sleeper, or Dead-weight based on traffic volume versus the prior period — your content portfolio at a glance.
Opportunities
CTR Opportunities
Queries where your CTR is below the expected curve for their position — easy click wins.
CTR Underperformers
Page-one queries underperforming vs your site's own CTR curve — rewrite titles/metas first.
Content Decay
Pages whose clicks are trending down period-over-period and need refresh attention.
New Keywords
Queries appearing in Search Console for the first time inside your selected window.
Long-tail Keywords
Multi-word queries with niche intent and lower competition you can capture quickly.
Questions Report
Question-style queries (who, what, why, how…) ideal for FAQ and explainer content.
Striking Distance
Queries ranking just outside the top of page one (positions ~8–20) — your fastest wins.
Cannibalization
Queries where multiple URLs of yours compete for the same intent and dilute each other.
Cannibalization Severity Index
Ranks every cannibalized query by severity and assigns a verdict — Merge, Re-target or Internal-link to winner.
Breakdowns
Device Breakdown
Mobile vs desktop vs tablet performance — clicks, CTR and position for each.
Country Breakdown
Where in the world your traffic is coming from, ranked by clicks and engagement.
CTR Curve
Your real click-through rate at each ranking position — a baseline for setting goals.
Rankings Distribution
How many of your queries sit on page 1, 2, 3+ — a portfolio view of visibility.
Search Intent Mix
Classifies every query by buyer-journey intent so you can see which funnel stages you actually rank for.
Comparison
Brand vs Non-brand Health
Trends brand vs non-brand clicks over time so non-brand decline can't hide behind a healthy headline number.
Year-over-Year Dashboard
Same period this year vs the same period last year, side by side.
Winners & Losers
Pages and queries with the biggest gains and biggest losses period-over-period.
Rising Pages
Pages whose clicks are accelerating versus the previous period — momentum to amplify.
Falling Pages
Pages losing the most clicks compared to the previous period — diagnose and rescue.
Structural
Site Section Contribution
How each top-level URL section (e.g. /blog, /products) contributes to total clicks.
Search Appearance Summary
Performance broken down by SERP feature (rich results, FAQ, video, etc.).
Raw Data Exports
All Queries Daily
Every query × day row in your selected window — the unfiltered source for deep dives.
All Pages Daily
Every page × day row in your window — the page-level companion to All Queries Daily.
Full GSC Data
The complete query × page × day grain — full Search Console fidelity for export.
PageSpeed
PageSpeed Overview
Latest mobile and desktop performance scores from Google PageSpeed Insights.
Core Web Vitals Distribution
How your URLs distribute across Good / Needs Improvement / Poor for each Core Web Vital.
PSI Opportunities
The Lighthouse audit findings (e.g. unused JavaScript) ranked by estimated savings — your prioritised performance backlog.
PSI Diagnostics
The 'why' behind a poor PageSpeed score — page weight, DOM size, TTFB, JS execution and other Lighthouse diagnostics rolled up across your URLs.
Third-party Impact
How much your visitors pay (in main-thread time and bytes) for every external vendor script — analytics, tag managers, chat widgets, embeds.
Worst Pages Leaderboard
A sortable leaderboard of your slowest pages with LCP, CLS, INP, TBT and PageSpeed score side-by-side, mobile vs desktop.
Slow + Popular Pages
Pages getting the most clicks AND scoring the worst on PageSpeed — every fix here moves the most users.
PageSpeed History
Trend of PageSpeed scores and Core Web Vitals over time so you can see progress.
Indexing & Crawl
Index Coverage
How many of your URLs are indexed vs excluded, with reasons grouped for triage.
Indexing Leak Detector
Excluded URLs that are still pulling impressions — the highest-leverage indexing fixes.
Crawl Efficiency
Where Googlebot is wasting its budget vs which money pages it has neglected.
Mobile-first Indexing Gaps
Pages earning clicks while still crawled as Desktop or flagged with mobile usability errors — your mobile-first indexing risk list.
Sitemaps Status
Submitted sitemaps, last fetch results, and how many URLs each sitemap discovered.
Crawl Stats
Googlebot crawl activity — requests per day, response codes, file types and host status.
Robots.txt Monitor
3-hourly snapshot of your robots.txt with change history, unified diffs, and a critical alert the moment crawlers are blocked.
Cross-signal
Revenue-Weighted PSI
Weight every URL's mobile PageSpeed score by its real click volume — the score your visitors actually experience.
Striking Distance × Slow Pages
Queries 11–20 whose landing page is also slow — one fix unlocks both ranking and UX upside.
CTR Opportunities × Web Vitals
Stops you over-attributing CTR drops to copy when the landing page experience is the real culprit.
Mobile Performance Drag
Where mobile-first indexing is actively penalising you — high-traffic URLs whose mobile PageSpeed is far worse than desktop.
URL Health Score
A 0–100 composite per URL combining performance, indexing, traffic and on-page basics — one number to watch per page.
Methodology
Statistical Layer
How Metricstab tells signal from noise — trend tests, anomaly detection and confidence intervals applied to your Search Console data.
Change Tracking & Impact
Change Events
The structured change log. Record every SEO, content and technical change with type, target page groups, owner and before/after so Metricstab can attribute traffic shifts to the work that caused them.
Testing & Experiments
SEO A/B Testing Engine
Before/after statistical analysis of your on-page changes using Welch's t-test and Mann-Whitney U.
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Opportunities

Content Decay

Content Decay catches pages that used to perform well in organic search but have quietly slid down. Most decay isn't a single dramatic crash — it's a slow erosion as fresher competitors out-rank stale content. This report quantifies the gap between each URL's recent click volume and its historical peak, ordered by how far each URL has fallen, so you know exactly which pieces deserve a refresh next.

What it measures

  • URL — the page being measured.
  • Clicks (last 30 days) — total clicks within the selected reporting window.
  • Peak month clicks — the single best calendar month for this URL within the last ~13 months.
  • Ratio to peak — recent clicks divided by peak. The lower this is, the more the page has decayed.

How we compute it

  1. For each URL on your site, we build a monthly click history covering the last ~13 months of Search Console data.
  2. The single best month for that URL becomes its peak.
  3. We then sum the URL's clicks within the currently selected reporting window — the recent number.
  4. A URL appears in the report only when recent < peak × 0.5 — i.e. it is now running at less than half of its historical best.
  5. Results are sorted ascending by the ratio so the most decayed pages float to the top.

Scenarios you'll see

Stale evergreen

A how-to or guide page that ranked for years and is slowly being replaced by fresher SERP results. Refresh: update statistics, screenshots, examples, and re-publish with a new dateModified.

Time-sensitive news

An article tied to an event ("X review 2024") whose moment has passed. Often safe to leave decayed; if you're refreshing, change the slug and add a canonical from the old URL.

Cannibalised page

Decay started right after you published a similar new page. The new page is winning the query. Open Cannibalization, decide on a canonical, and consolidate.

Technical regression

Recent template change broke schema, increased LCP, or dropped internal links. Cross-check with PSI History and Index Coverage to confirm.

AI-overview cannibalisation

Page still ranks but Google is summarising the answer above the blue links. Impressions hold, clicks fall — confirm via the CTR Curve for that position.

Removed / 404

Page deleted or moved without a redirect. Recent clicks are zero, ratio is 0%. Either restore + 301-redirect or accept the loss; check Index Coverage for "Not found (404)" entries.

What to do with it

  1. Open the URL and audit it: are facts, prices, dates, screenshots, code samples still current?
  2. Compare your page to the current top-3 results for its primary query — what do they cover that you don't?
  3. Update content, expand thin sections, add an FAQ block, refresh internal links pointing to the page from your high-authority hubs.
  4. Update dateModified in your schema and request reindexing in Search Console.
  5. Re-check ratio_to_peak after 4–8 weeks; meaningful refreshes usually rebound 30–80% of the lost clicks.

Caveats & limits

  • "Peak month" is a single best month within the last ~13 months. Pages with a one-off viral spike will look perpetually decayed; eyeball the trend before reacting.
  • Brand-new pages (≤ 60 days) often appear here because their "peak" is the first launch month; ignore until they have a stable baseline.
  • Seasonal pages will look decayed in their off-season — verify against YoY Dashboard before refreshing.

Related reports