Help & Documentation
Overview & Executive
Anomalies Snapshot
Statistical alarm that flags unusual click and impression days inside your reporting period.
SERP Volatility
Daily ranking-churn score across your portfolio — early warning for algorithm updates and SERP turbulence.
Traffic Trend
Daily clicks, impressions, CTR and average position over time with annotations and rollups.
Brand vs Non-Brand
Splits your top queries into brand and non-brand buckets so you can see where demand really comes from.
Insights & Scenarios Reference
Every auto-generated insight, alert and scenario the platform can produce — what triggers it, what it means, what to do.
Weekly Digest
An auto-generated 7-day briefing — traffic delta, top winner and loser page, breakout keyword, and your biggest quick wins for the week.
Performance
Top Queries
Your highest-traffic search queries ranked by clicks, with CTR and position context.
Top Pages
The URLs delivering the most organic traffic and how their CTR and position compare.
Content ROI Tiers
Classifies every page into Star, Workhorse, Sleeper, or Dead-weight based on traffic volume versus the prior period — your content portfolio at a glance.
Opportunities
CTR Opportunities
Queries where your CTR is below the expected curve for their position — easy click wins.
CTR Underperformers
Page-one queries underperforming vs your site's own CTR curve — rewrite titles/metas first.
Content Decay
Pages whose clicks are trending down period-over-period and need refresh attention.
New Keywords
Queries appearing in Search Console for the first time inside your selected window.
Long-tail Keywords
Multi-word queries with niche intent and lower competition you can capture quickly.
Questions Report
Question-style queries (who, what, why, how…) ideal for FAQ and explainer content.
Striking Distance
Queries ranking just outside the top of page one (positions ~8–20) — your fastest wins.
Cannibalization
Queries where multiple URLs of yours compete for the same intent and dilute each other.
Cannibalization Severity Index
Ranks every cannibalized query by severity and assigns a verdict — Merge, Re-target or Internal-link to winner.
Breakdowns
Device Breakdown
Mobile vs desktop vs tablet performance — clicks, CTR and position for each.
Country Breakdown
Where in the world your traffic is coming from, ranked by clicks and engagement.
CTR Curve
Your real click-through rate at each ranking position — a baseline for setting goals.
Rankings Distribution
How many of your queries sit on page 1, 2, 3+ — a portfolio view of visibility.
Search Intent Mix
Classifies every query by buyer-journey intent so you can see which funnel stages you actually rank for.
Comparison
Brand vs Non-brand Health
Trends brand vs non-brand clicks over time so non-brand decline can't hide behind a healthy headline number.
Year-over-Year Dashboard
Same period this year vs the same period last year, side by side.
Winners & Losers
Pages and queries with the biggest gains and biggest losses period-over-period.
Rising Pages
Pages whose clicks are accelerating versus the previous period — momentum to amplify.
Falling Pages
Pages losing the most clicks compared to the previous period — diagnose and rescue.
Structural
Site Section Contribution
How each top-level URL section (e.g. /blog, /products) contributes to total clicks.
Search Appearance Summary
Performance broken down by SERP feature (rich results, FAQ, video, etc.).
Raw Data Exports
All Queries Daily
Every query × day row in your selected window — the unfiltered source for deep dives.
All Pages Daily
Every page × day row in your window — the page-level companion to All Queries Daily.
Full GSC Data
The complete query × page × day grain — full Search Console fidelity for export.
PageSpeed
PageSpeed Overview
Latest mobile and desktop performance scores from Google PageSpeed Insights.
Core Web Vitals Distribution
How your URLs distribute across Good / Needs Improvement / Poor for each Core Web Vital.
PSI Opportunities
The Lighthouse audit findings (e.g. unused JavaScript) ranked by estimated savings — your prioritised performance backlog.
PSI Diagnostics
The 'why' behind a poor PageSpeed score — page weight, DOM size, TTFB, JS execution and other Lighthouse diagnostics rolled up across your URLs.
Third-party Impact
How much your visitors pay (in main-thread time and bytes) for every external vendor script — analytics, tag managers, chat widgets, embeds.
Worst Pages Leaderboard
A sortable leaderboard of your slowest pages with LCP, CLS, INP, TBT and PageSpeed score side-by-side, mobile vs desktop.
Slow + Popular Pages
Pages getting the most clicks AND scoring the worst on PageSpeed — every fix here moves the most users.
PageSpeed History
Trend of PageSpeed scores and Core Web Vitals over time so you can see progress.
Indexing & Crawl
Index Coverage
How many of your URLs are indexed vs excluded, with reasons grouped for triage.
Indexing Leak Detector
Excluded URLs that are still pulling impressions — the highest-leverage indexing fixes.
Crawl Efficiency
Where Googlebot is wasting its budget vs which money pages it has neglected.
Mobile-first Indexing Gaps
Pages earning clicks while still crawled as Desktop or flagged with mobile usability errors — your mobile-first indexing risk list.
Sitemaps Status
Submitted sitemaps, last fetch results, and how many URLs each sitemap discovered.
Crawl Stats
Googlebot crawl activity — requests per day, response codes, file types and host status.
Robots.txt Monitor
3-hourly snapshot of your robots.txt with change history, unified diffs, and a critical alert the moment crawlers are blocked.
Cross-signal
Revenue-Weighted PSI
Weight every URL's mobile PageSpeed score by its real click volume — the score your visitors actually experience.
Striking Distance × Slow Pages
Queries 11–20 whose landing page is also slow — one fix unlocks both ranking and UX upside.
CTR Opportunities × Web Vitals
Stops you over-attributing CTR drops to copy when the landing page experience is the real culprit.
Mobile Performance Drag
Where mobile-first indexing is actively penalising you — high-traffic URLs whose mobile PageSpeed is far worse than desktop.
URL Health Score
A 0–100 composite per URL combining performance, indexing, traffic and on-page basics — one number to watch per page.
Methodology
Statistical Layer
How Metricstab tells signal from noise — trend tests, anomaly detection and confidence intervals applied to your Search Console data.
Change Tracking & Impact
Change Events
The structured change log. Record every SEO, content and technical change with type, target page groups, owner and before/after so Metricstab can attribute traffic shifts to the work that caused them.
Testing & Experiments
SEO A/B Testing Engine
Before/after statistical analysis of your on-page changes using Welch's t-test and Mann-Whitney U.
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Executive Dashboards

Traffic Trend

Traffic Trend is the daily heartbeat of your organic search performance. It plots clicks, impressions, CTR, and average position day by day across the selected reporting window so you can see growth, decline, seasonality, and one-off events at a glance. Every other report in Metricstab eventually answers the question "what made this curve move?" — Traffic Trend is where you spot the move in the first place.

What it measures

  • Clicks — number of times a user actually clicked through from a Google search result to your site.
  • Impressions — number of times one of your URLs appeared in a search result the user could see.
  • CTR — clicks ÷ impressions, expressed as a percentage. The percentage of people who saw you and clicked.
  • Avg. position — the impression-weighted mean ranking position your URLs held for queries that produced an impression. Lower is better (1 is the top result).

How we compute it

  1. Each day in the selected range is plotted as one data point per metric, sourced from your site-level Search Console feed.
  2. Daily clicks and impressions are shown directly. CTR is recomputed at display time as total clicks ÷ total impressions across the visible window — not as an average of daily CTRs, which would over-weight low-volume days.
  3. Average position is impression-weighted: it answers "on the typical impression, what position were we?" rather than "what's the simple average of our daily averages?". This matches the way Search Console itself reports position.
  4. The chart supports a smoothed view (7-day rolling average) and a raw view, plus daily / weekly / monthly roll-ups.
  5. If a comparison period is selected, the same calculation is run for the previous window of equal length and overlaid as a dashed series.
  6. Annotations you've created in Manage Site → Annotations are rendered as vertical markers on the date axis.

Scenarios you'll see

Steady growth

Clicks and impressions both rise, CTR holds or improves, and position trends down (better). This usually means new pages ranking, expanding query coverage, or rising demand. Confirm via New Keywords and Top Queries.

Sudden drop

A clear step-down on a specific date. Most often a Google update, a site migration, or an indexing regression. Cross-check the date with annotations, Index Coverage, and Falling Pages.

Impressions up, clicks flat

You're being shown more often but not winning the click. Position is often weakening, or you're appearing for less-relevant queries. Check CTR Opportunities and Rankings Distribution.

Weekly seasonality

Repeating weekday peaks and weekend troughs (B2B) or the inverse (B2C/entertainment). This is normal — switch to weekly roll-up to suppress it before judging trend direction.

Single-day spike

One day far above the rest. Usually PR coverage, a viral asset, or a ranking surge for a high-volume query. Anomalies Snapshot will flag it; use Top Movers to identify the driver.

Position improves but clicks fall

Often a SERP-feature change — featured snippet lost, AI overview eating the click, or your title was rewritten by Google. Inspect the page in Search Console Live and review CTR Curve.

What to do with it

  • Use the compare toggle to overlay the prior period — context beats raw numbers every time.
  • Switch to the weekly roll-up when you need to ignore day-of-week noise.
  • When you spot a step-change, add an Annotation on that date so future-you and teammates know what happened.
  • For "why did X day move?" questions, jump straight to Anomalies Snapshot and Winners and Losers filtered to that range.

Caveats & limits

  • Search Console data has a ~2-day lag. The last 1–2 days will look artificially low until they're finalised.
  • Average position is impression-weighted, so a single high-impression query at position 30 will drag the average more than a hundred small queries at position 5.
  • CTR computed on very small impression counts is statistically noisy — interpret with care below ~50 impressions/day.
  • Anonymised queries (long tail / sensitive topics) are excluded from query-level data but still contribute to site-level totals shown here.

Related reports