Help & Documentation
Overview & Executive
Anomalies Snapshot
Statistical alarm that flags unusual click and impression days inside your reporting period.
SERP Volatility
Daily ranking-churn score across your portfolio — early warning for algorithm updates and SERP turbulence.
Traffic Trend
Daily clicks, impressions, CTR and average position over time with annotations and rollups.
Brand vs Non-Brand
Splits your top queries into brand and non-brand buckets so you can see where demand really comes from.
Insights & Scenarios Reference
Every auto-generated insight, alert and scenario the platform can produce — what triggers it, what it means, what to do.
Weekly Digest
An auto-generated 7-day briefing — traffic delta, top winner and loser page, breakout keyword, and your biggest quick wins for the week.
Performance
Top Queries
Your highest-traffic search queries ranked by clicks, with CTR and position context.
Top Pages
The URLs delivering the most organic traffic and how their CTR and position compare.
Content ROI Tiers
Classifies every page into Star, Workhorse, Sleeper, or Dead-weight based on traffic volume versus the prior period — your content portfolio at a glance.
Opportunities
CTR Opportunities
Queries where your CTR is below the expected curve for their position — easy click wins.
CTR Underperformers
Page-one queries underperforming vs your site's own CTR curve — rewrite titles/metas first.
Content Decay
Pages whose clicks are trending down period-over-period and need refresh attention.
New Keywords
Queries appearing in Search Console for the first time inside your selected window.
Long-tail Keywords
Multi-word queries with niche intent and lower competition you can capture quickly.
Questions Report
Question-style queries (who, what, why, how…) ideal for FAQ and explainer content.
Striking Distance
Queries ranking just outside the top of page one (positions ~8–20) — your fastest wins.
Cannibalization
Queries where multiple URLs of yours compete for the same intent and dilute each other.
Cannibalization Severity Index
Ranks every cannibalized query by severity and assigns a verdict — Merge, Re-target or Internal-link to winner.
Breakdowns
Device Breakdown
Mobile vs desktop vs tablet performance — clicks, CTR and position for each.
Country Breakdown
Where in the world your traffic is coming from, ranked by clicks and engagement.
CTR Curve
Your real click-through rate at each ranking position — a baseline for setting goals.
Rankings Distribution
How many of your queries sit on page 1, 2, 3+ — a portfolio view of visibility.
Search Intent Mix
Classifies every query by buyer-journey intent so you can see which funnel stages you actually rank for.
Comparison
Brand vs Non-brand Health
Trends brand vs non-brand clicks over time so non-brand decline can't hide behind a healthy headline number.
Year-over-Year Dashboard
Same period this year vs the same period last year, side by side.
Winners & Losers
Pages and queries with the biggest gains and biggest losses period-over-period.
Rising Pages
Pages whose clicks are accelerating versus the previous period — momentum to amplify.
Falling Pages
Pages losing the most clicks compared to the previous period — diagnose and rescue.
Structural
Site Section Contribution
How each top-level URL section (e.g. /blog, /products) contributes to total clicks.
Search Appearance Summary
Performance broken down by SERP feature (rich results, FAQ, video, etc.).
Raw Data Exports
All Queries Daily
Every query × day row in your selected window — the unfiltered source for deep dives.
All Pages Daily
Every page × day row in your window — the page-level companion to All Queries Daily.
Full GSC Data
The complete query × page × day grain — full Search Console fidelity for export.
PageSpeed
PageSpeed Overview
Latest mobile and desktop performance scores from Google PageSpeed Insights.
Core Web Vitals Distribution
How your URLs distribute across Good / Needs Improvement / Poor for each Core Web Vital.
PSI Opportunities
The Lighthouse audit findings (e.g. unused JavaScript) ranked by estimated savings — your prioritised performance backlog.
PSI Diagnostics
The 'why' behind a poor PageSpeed score — page weight, DOM size, TTFB, JS execution and other Lighthouse diagnostics rolled up across your URLs.
Third-party Impact
How much your visitors pay (in main-thread time and bytes) for every external vendor script — analytics, tag managers, chat widgets, embeds.
Worst Pages Leaderboard
A sortable leaderboard of your slowest pages with LCP, CLS, INP, TBT and PageSpeed score side-by-side, mobile vs desktop.
Slow + Popular Pages
Pages getting the most clicks AND scoring the worst on PageSpeed — every fix here moves the most users.
PageSpeed History
Trend of PageSpeed scores and Core Web Vitals over time so you can see progress.
Indexing & Crawl
Index Coverage
How many of your URLs are indexed vs excluded, with reasons grouped for triage.
Indexing Leak Detector
Excluded URLs that are still pulling impressions — the highest-leverage indexing fixes.
Crawl Efficiency
Where Googlebot is wasting its budget vs which money pages it has neglected.
Mobile-first Indexing Gaps
Pages earning clicks while still crawled as Desktop or flagged with mobile usability errors — your mobile-first indexing risk list.
Sitemaps Status
Submitted sitemaps, last fetch results, and how many URLs each sitemap discovered.
Crawl Stats
Googlebot crawl activity — requests per day, response codes, file types and host status.
Robots.txt Monitor
3-hourly snapshot of your robots.txt with change history, unified diffs, and a critical alert the moment crawlers are blocked.
Cross-signal
Revenue-Weighted PSI
Weight every URL's mobile PageSpeed score by its real click volume — the score your visitors actually experience.
Striking Distance × Slow Pages
Queries 11–20 whose landing page is also slow — one fix unlocks both ranking and UX upside.
CTR Opportunities × Web Vitals
Stops you over-attributing CTR drops to copy when the landing page experience is the real culprit.
Mobile Performance Drag
Where mobile-first indexing is actively penalising you — high-traffic URLs whose mobile PageSpeed is far worse than desktop.
URL Health Score
A 0–100 composite per URL combining performance, indexing, traffic and on-page basics — one number to watch per page.
Methodology
Statistical Layer
How Metricstab tells signal from noise — trend tests, anomaly detection and confidence intervals applied to your Search Console data.
Change Tracking & Impact
Change Events
The structured change log. Record every SEO, content and technical change with type, target page groups, owner and before/after so Metricstab can attribute traffic shifts to the work that caused them.
Testing & Experiments
SEO A/B Testing Engine
Before/after statistical analysis of your on-page changes using Welch's t-test and Mann-Whitney U.
Browse the full documentation index · Press Esc to close
Breakdowns

Device Breakdown

Device Breakdown splits all your Search Console performance into three buckets — mobile, desktop and tablet — and lets you see how each device class contributes to clicks, impressions, CTR and average position. The way Google ranks and renders pages is increasingly device-specific (mobile-first indexing, distinct Core Web Vitals targets, SERP layouts that differ by form factor), and this report is where those differences become visible. Use it whenever a top-line trend looks confusing — a device split almost always explains it.

What it measures

  • Device — mobile, desktop, tablet.
  • Clicks / Impressions — totals over the selected window for each device.
  • CTR — clicks ÷ impressions, computed at display time so it reflects the full window rather than an average of daily CTRs.
  • Average position — impression-weighted, so it answers "on the typical impression on this device, what position were we?".
  • Period-over-period delta when a comparison range is selected, for every metric on every device.

How we compute it

  1. For the selected window, we read your Search Console daily performance broken out by device.
  2. We aggregate clicks and impressions per device, recompute CTR as a window total, and compute the impression-weighted average position per device.
  3. If a comparison range is selected, the same calculation runs against the previous window of equal length and is shown alongside as a delta.

Scenarios you'll see

Mobile-first traffic

Mobile contributes 60–80% of impressions on consumer / informational sites. If your mobile share is materially below the norm for your sector, audit mobile UX and Core Web Vitals — Google may be ranking you lower on phones.

Desktop-skewed B2B

Tools, dashboards, technical docs and B2B SaaS often see desktop clicks > mobile clicks even though impressions follow the opposite split. CTR will be much higher on desktop — that's healthy intent matching, not a problem.

Mobile-only regression

Desktop position holds steady; mobile position degrades. Likely culprits: a recent mobile layout change, slow mobile LCP, intrusive interstitials, or a mobile-specific Core Web Vitals failure. Cross-check the PSI report.

CTR gap by device

Desktop CTR meaningfully higher than mobile at the same average position. Often explained by SERP density: mobile shows more SERP features (PAA, AI overviews, ads) above your link than desktop does for the same query mix.

Tablet long-tail

Tablet is almost always the smallest bucket — usually 1–4% of clicks. Treat it as informational only; don't over-engineer for tablet unless your product is genuinely tablet-first.

Mobile-driven spike

A clicks spike that lives entirely on mobile typically traces back to a social referral re-introducing the page to Google's freshness loop, or a viral search trend. Use Top Pages + Anomalies Snapshot to confirm.

What to do with it

  1. Always read this report alongside Traffic Trend — most "mystery" trends in Traffic Trend are explained by one device class moving in a different direction.
  2. If mobile and desktop diverge in either CTR or position, prioritise the mobile experience — Google indexes the mobile rendering of your page first.
  3. For ecommerce / consumer sites, use mobile share of clicks as a leading indicator of brand and discovery health; it should be growing or stable, not declining.
  4. Pair this report with the PSI report to confirm whether device-specific position shifts have a Core Web Vitals root cause.

Caveats & limits

  • Search Console classifies tablets separately from mobile; iPads in particular sometimes drift between buckets after OS updates.
  • Mobile and desktop have different SERP layouts and feature densities, so position numbers are not directly comparable across devices — they're internally comparable to each device's own history.
  • The split is what Google reports; we don't enrich it with user-agent parsing.

Related reports