Country Breakdown
Country Breakdown splits your Search Console performance by the country of the searcher, so you can see exactly where your audience is, which markets are growing or shrinking, and where ranking and CTR differ from your home market. Google indexes and ranks pages slightly differently in every locale (different SERP features, different competitor sets, different query languages), and a country split is the fastest way to spot whether a top-line change is global or regional.
What it measures
- Country — the searcher's country as Search Console reports it.
- Clicks / Impressions — totals over the selected window.
- CTR — clicks ÷ impressions for the window (not an average of daily CTRs).
- Average position — impression-weighted, country-specific.
- Period-over-period delta when a comparison range is selected.
How we compute it
- For the selected window, we read your Search Console daily performance broken out by country.
- We aggregate clicks and impressions per country, recompute CTR as a window total, and compute the impression-weighted average position per country.
- The table is sorted descending by clicks, with full long-tail visibility — every country with at least one impression is included.
- If a comparison range is selected, the same calculation runs against the previous window of equal length and is shown alongside as a delta.
Scenarios you'll see
Your primary country contributes 60–90% of clicks. Healthy and normal. Treat the rest of the table as growth opportunity intelligence rather than core revenue.
A country outside your home market shows clicks growing > 50% period-over-period. Decide deliberately: localise (currency, language, pages, hreflang) or stay opportunistic.
High impressions but very low CTR in non-English markets is the tell-tale sign that searchers reach you, see English titles in their native-language SERP, and skip. A localised landing page or a translated meta-description usually lifts CTR substantially.
Two countries that should be served by different localised pages
are both ranking the same URL. Implement hreflang alternates so the
right URL surfaces in each market.
Average position is good in your home country but several positions worse in a comparable market. Local competitors, local domain authority signals, or missing local backlinks are the usual suspects.
Strong impressions in a country but no conversion-relevant CTR often means the page lacks local currency, local shipping/availability info, or a local trust marker. A small page-level edit can disproportionately help.
What to do with it
- Read alongside Traffic Trend — most "where did this dip come from" questions are answered by a single country moving.
- For each material non-home market, decide explicitly: invest, monitor, or ignore. Don't drift.
- For markets with high impressions and weak CTR, a localised title/meta-description test is often the highest-leverage move.
- Use period-over-period deltas to spot markets that are silently growing or declining; either deserves a deliberate response.
Caveats & limits
- Country is determined by Google from the searcher's IP/profile, not from your hreflang configuration.
- Position averages across countries are not directly comparable — different SERPs, different competitor sets, different SERP features.
- Very small countries with few impressions will have noisy CTR and position numbers; rely on the larger rows for trend reading.
Related reports
- Device Breakdown — the same totals split by device.
- Traffic Trend — overall trend, often explained by one country moving.
- Top Queries / Top Pages — to see which queries and URLs drive each market.
- Anomalies Snapshot — when a country-driven spike or dip needs root-causing.